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Latina political consultants join forces

Left-leaning Latina political consultants tired of being underrepresented in their field have formed a coalition to leverage their influence.

Why it matters: Latinos are one of the nation's fastest-growing voting blocs, with around 30.6 million eligible voters in 2020. But congressional campaigns historically have looked to few Hispanic political consultants — and even fewer Latinas — as both parties scramble to reach these voters.


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