Midway through 2026, music streaming has reached unprecedented levels globally and across the U.S., a key finding from Luminate’s Midyear Report, published Wednesday. The industry analytics company’s insights reveal a dynamic shift in consumer behavior across music, film, and TV.
In the U.S. music scene, R&B/hip-hop remains the leading genre, yet its long-held supremacy is being challenged by a burgeoning diversification of styles. Latin and country music, championed by stars such as Bad Bunny and Ella Langley, are experiencing significant growth. Even AI-generated tracks are carving out a niche in popularity. Meanwhile, Netflix firmly holds its position as the dominant platform for original content streaming in the U.S. Luminate’s report provides crucial data on these evolving listenership and viewing behaviors.
