I don't know about you, but when someone says latex to me, my mind goes to Madonna wiggling around on stage in a shiny, skimpy black one-piece. However, if you sat a sleep geek down, they'd skip past all the "Like A Virgin" riffs. They'd go straight to the bedroom and all they'd be thinking about is sleep. Latex is considered to be a cooling sleep essential and lots of luxury brands have started to offer latex pillows. It's crazy, but it's true and I'm fascinated with the latex rebrand.
"How on earth can latex form the basis of the best cooling pillows?" I hear you ask. Thank you, you've taken my bait. It actually makes a lot of sense when you look into the science. Natural latex (slightly different from Madonna's outfits) is made from the sap of rubber trees. Luxury, eco-friendly brands such as Woolroom harvest, freeze, and bake this sap so that it forms an open sponge-like texture. The resulting pillow feels like memory foam and cools like wool. It's like a prayer was sent up to the sleep gods and they answered with this.
