After a string of disappointing TV viewing figures for elite men’s golf events over recent months, there is finally some good news – ESPN has reported that its first two days of Masters coverage attracted the best average viewership for its 3pm ET telecasts for six years.
According to the broadcaster, there was an average audience of 3.4 million over the two days, with 3.2 million tuning into coverage of Thursday’s first round at Augusta National, and that figure swelling to 3.6 million on Friday, when 15-time Major winner Tiger Woods completed 23 holes after thunderstorms delayed the start of the tournament.
