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Tom’s Guide
Tom’s Guide
Technology
Dave LeClair

Latest iPhone 16 sales data looks bad with analyst citing ‘lackluster demand’

Apple iPhone 16 held in the hand.

Apple won't release its first official iPhone 16 sales figures until it announces its quarterly earnings on October 31, and then the numbers will only reveal the first couple weeks of sales. But some sales data about the iPhone 16 models is starting to trickle out — and it doesn't sound good for the less expensive models.

The new figures come from Apple analyst Ming-Chi Kuo, who posted on X that all four new iPhones are seeing just about the same quantity of assembly orders. However, the overall demand for the base iPhone 16 model is down, indicating that customers are favoring the two iPhone 16 Pro models.

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