The Las Vegas Strip caters to every vice.
You can stay up all night gambling, eat until you no longer fit in your pants, drink to excess, partake of legal cannabis, or do pretty much anything else. It's a place where people indulge their passions and one where many folks sometimes push things a little too far.
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The Las Vegas Convention and Visitors Authority (LVCVA) did not create the "What happens in Vegas stays in Vegas" campaign to stop tourists from being embarrassed about buying Carrot Top tickets or not telling their boss about the meal they had on the company dime at a celebrity-owned restaurant.
The phrase exists because Las Vegas has always had a little bit of danger. The Strip is full of high-end shopping at places like Caesars Entertainment's (CZR) -) Forum Shops or the similar luxury shops at MGM Resorts International's (MGM) -) MGM Grand. These places may not technically exist solely for wayward husbands and wives who may have leaned into Sin City's excesses to buy apology gifts, but that has to be at least part of the business model.
Now, the Las Vegas Strip will help people indulge a different kind of vice as Swingers (the adult golf club, not a venue devoted to spouse swapping) will soon bring its uniquely adult take on mini golf to MGM's Mandalay Bay in 2024.
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Swingers Embraces a New Take On Adult Fun
Swingers, which began as a pop-up location in London in 2014, fully embraces its cheeky name. While it's not actually for the upside-down pineapple crowd, the company embraces the double entendre as its website address is swingers.club.
The company, which now has permanent locations in New York, London, and Washington D.C. (with Dubai one the way) mixes miniature golf and a bar. It's not your traditional putt putt location nor is it even a family-friendly more adult take on mini golf like the Tiger Woods-backed PopStroke.
Instead, it strives to be something completely unique.
“The idea behind Swingers was to create the most ridiculously fun venue possible. That’s why we teamed crazy golf with delicious street food, sensational cocktails, and top-notch service in a totally unique, theatrical space," CEO Matt Grech-Smith on the company's website.
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Swingers Is Ready for the Las Vegas Strip
The company describes its efforts to bring mini golf to grownups on its website:
"Our crazy golf courses are guaranteed to delight and frustrate in equal measure. But don’t worry, you’ll find our caddies on hand at each hole to offer you words of advice (and more drinks) if required! Each crazy golf course will offer a different test of skill (or patience!)," the company shared.
While what Swingers offers would stand out in nearly any city in the world, Las Vegas -- specifically the Las Vegas Strip -- has a very high bar. That's why the company will ratchet up its experience even more for its Mandalay Bay location.
"This three-story “crazy golf' lollapalooza will feature five courses, street food and cocktails from Las Vegas restaurants, live DJs bumping, a 'go big' Vegas take on the English country house (à la Bridgerton), and a hole-in-one party vibe," the Las Vegas Review-Journal reported.
The company has not shared an exact timetable for its Las Vegas launch. Swingers' 40,000 s.f. Las Vegas Strip location will become the company's flagship location when it opens at some point next year.
