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Technology

Jordan Gerblick

Larian publishing director says "marketing's dead" because players don't want to be "bamboozled," and "we learned that with Baldur's Gate 3"

Larian Michael Douse Casey Yano

Baldur's Gate 3 Shadowheart Cleric in camp.

Larian publishing director Michael Douse reckons video game marketing is a thing of the past."

Douse sat down with PC Gamer and other developers as part of a broad conversation about the industry at GDC, and when Warframe creative director Rebecca Ford opined, "actual players don't want to be marketed to," Douse launched into a lengthy response in agreement.

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