After a two-year period that feels like it has been rougher on cycling distributors than anyone else in the industry, multiple sources have told us that another – i-ride.co.uk – has entered administration and all staff have been made redundant.
Based near Brighton in East Sussex and a distributor of a wide variety of brands, including De Rosa bikes, i-ride also owns the well-respected Orro bike brand, whose Terra model has become a bit of a benchmark in the UK gravel scene.
