Boozy British tourists on budget package holidays can expect a cooler reception in the holiday hotspot of Lanzarote, as the Canary island joins a growing number of Spanish destinations trying to take their hospitality industry upmarket.
Lanzarote's tourist chiefs have signalled an end to the budget tourism that has seen Britons be its most frequent visitors for many years, the Mirror reports. Instead, they will focus on wooing travellers, including Germans, who want a higher-quality holiday.
The island has declared itself a “tourist-saturated area”. And its new strategy aims to “reduce dependence on the British market.
