It's not often that I see a new beauty product splashed all across my For You Page before it launches. Typically, it takes at least a week or two for something new to gain momentum on social media—but that wasn't the case with the new Laneige Glaze Craze Tinted Lip Serums.
When I first heard that Laneige was releasing a tinted lip serum, the brand's first-ever color cosmetics launch in the U.S., back in January, I knew it had the makings of a mega-viral hit. After all, Laneige's Lip Sleeping Mask is universally beloved, with a slate of A-list fans including Charli XCX, Sydney Sweeney, Kendall Jenner, Naomi Osaka, and so many more. It's ranked as one of the best lip balms by our editors, while its glossier tube version, the Lip Glowy Balm, is just as well-received. If any brand can come out with a guaranteed hit in the lip category, it's Laneige. Lo and behold, its Glaze Craze Tinted Lip Serums, which officially launched on February 11, is already shaping up to be the brand's next viral moment.
