College football is now two years into its NIL era. Some teams have had to adapt more than others, but every program has been forced to adjust to the new, unprecedented financial freedoms of players.
Some within the game have criticized the phenomenon wholesale. Ole Miss coach Lane Kiffin, however, gave an honest assessment of NIL's impact on the Rebels's approach to program-building in an interview with SEC Network.
First, the veteran coach acknowledged how beneficial the system as currently constituted is for players.
