The phrase “Lando Norris – world champion” has long been scribed into hardcover.
A decade ago, the baby-faced Somerset racer was the chief protagonist in a 32-page children’s book, depicting his karting rivalry with compatriot Callum Ilott. At that point, it was an old-school marketing ploy, telling the story of Norris’s victory at the Essay Karting Circuit in northern France, when in 2014 he became the youngest-ever karting world champion, aged just 14.
