BOCA RATON, Fla. — The Boca Raton, the vast resort that has welcomed thousands of well-heeled guests since the 1920s, has reopened its signature pink 27-floor Tower hotel in what amounts to a capstone of the property’s redevelopment.
“The relaunch of Tower is a significant milestone in the evolution of The Boca Raton. It further defines our property as one of the world’s most distinguished resorts and private clubs, setting a new standard for luxury hospitality,” Daniel A. Hostettler, the resort’s president and CEO, said in statement issued this week. “It was integral to our long-term strategy to create five distinct hotels, each offering a unique experience.”
Built in 1969 as the city’s tallest building, the Tower’s overhaul cost $65 million, the statement said. The exterior “has been refreshed to a light coastal pink,” in contrast to the coastal white color on the exteriors of the resort’s other buildings.
