If you’re as serious about skincare as we are, you’ll know there’s a big difference between the products that keep it simple and the ones with serious scientific credentials. And while top-shelf skincare isn’t the cheapest thing you’ll put in your beauty bag, some products really do deliver the bang you expect for your beauty buck.
Take serums, for example. Virtually unheard of 15 years ago, a little bottle packed with concentrated skin-boosting ingredients turned the skincare industry on its head with the launch of Lancôme Génifique and a new step in our beauty routine was born. Game changed.
Now, after 27 years of extensive research and a legacy of groundbreaking skincare products, Lancôme has introduced the next generation with their Génifique Ultimate serum. This new serum is a powerhouse of advanced technology and concentrated ingredients that can help to improve visible skin damage in as little as one week^. Here’s what you need to know.
The Power of Repair Science
What makes Génifique Ultimate a standout is its revolutionary approach to skin repair. At the heart of the formula is Beta-Glucan-CM, an active ingredient derived from yeast cell walls.
Proven through scientific studies to accelerate the skin’s own natural repair process, Beta-Glucan-CM helps support skin’s recovery from daily stressors like pollution, promoting a healthier, younger appearance. Each dropper of Génifique Ultimate contains 90 trillion Beta-Glucans, which work to help smooth wrinkles, reduce visible redness, and restore skin firmness.
Age-Defying Technology
As we age, our skin’s ability to repair itself diminishes, leading to signs of ageing like fine lines, wrinkles, and dullness. Génifique Ultimate addresses this challenge by activating Nrf2, a key biological pathway responsible for the skin’s antioxidant defences and repair processes.
A Formulation Built for Results
Génifique Ultimate is more than just a serum—it’s a comprehensive skin solution and a powerhouse formula with ingredients that take skincare to the next level:
98% Pure Beta Glucan-CM: Beta-Glucan-CM is a new breakthrough hero ingredient for Génifique Ultimate, proven to increase the skin’s capacity for visible repair and recovery. Obtained from biotechnology, Beta Glucans are inspired by the dermatological active known to promote skin repair. In each dropper, there are 90 trillion Beta Glucans.
7 pre-and probiotic fractions: Extracted through an advanced biotech process. Prebiotics deliver an essential source of skin microbiome nutrients, while probiotic fractions work to benefit the skin’s visible health. Together, they help reinforce skin moisture barrier function and leave the skin feeling firm and hydrated.
900 kDa Hyaluronic Acid (HA): A fermented ingredient obtained from lactobacillus bacteria that is transformed through Biotechnology and Green Chemistry. Naturally found within the skin, HA is a humectant known for its ability to attract and bind moisture to the skin, holding up to 1000 times its weight in water. The moisture-retention properties of HA help to visibly smooth, hydrate and plump the skin. 900 kDa Hyaluronic Acid is a high molecular weight HA meaning it can hold more water and provide better, longer lasting hydration to the skin.
Pure Licorice Extract: Also a prebiotic, packed with beneficial compounds which are known to deliver antioxidant effects and soothing properties. It can help to reduce visible redness and promote a more even complexion.
If you’re keen to know more about the science behind Génifique Ultimate, find out more at www.loreal.com.
Clinically Proven Efficacy
Lancôme doesn’t just make bold claims—it backs them up with science. In partnership with Cydolia, an advanced technology company, Lancôme conducted clinical studies on 1,000 men and women of all skin types and tones.
The results speak for themselves. After just one week, 81 per cent^ of users reported improved skin quality, and after finishing a bottle, users experienced a 33 per cent* reduction in visible redness and a 28 per cent* reduction in fine lines.
After one bottle:
• -33 per cent visible redness**
• -28 per cent fine lines***
• +22 per cent smoothness***
• -20 per cent visible pores*
Luxury Meets Sustainability
Génifique Ultimate is not only groundbreaking in terms of performance, but it also leads the way in sustainability. The serum comes in a sleek, refillable bottle, reducing glass waste and contributing to Lancôme’s commitment to eco-friendly beauty. Plus, with the self-loading dropper, you’ll always dispense the perfect amount of product, ensuring every drop is as effective as the last.
Your serum should be the first step in your skincare routine, and the lightweight, fast-absorbing texture of Génifique Ultimate sits beautifully on the skin without any stickiness or pilling. It’s soothing properties also make it suitable for all skin types, including sensitive skin.
Discover Lancôme Génifique Ultimate ($215.00 RRP for 50mL), a serum that promises not only to repair your skin but to revolutionise your skincare routine. With results visible in just one week, this next-gen serum is the ultimate key to youthful, glowing skin.
^Consumer self-assessment, 81 subjects, after 1 application
^^Consumer self-assessment, 81 subjects, after 1 week of twice daily application
~CGI visualisation of the average results of a cosmeto-clinical study, 67 subjects, phototypes, I-VI, after 8 weeks of twice daily usage. Individual results may vary.
**Cosmeto-clinical study, 67 subjects, after 2 months (or 8 weeks) of twice daily application
***Cosmeto-clinical study, 50 subjects, after 8 weeks of twice daily usage. One 50 ml bottle = up to 8 weeks of twice daily usage.
This article originally appeared on Marie Claire Australia and is republished here with permission.
