Stellantis-owned Italian brand Lancia has finally revealed the Pu+Ra HPE Concept that was teased several times in the past months. With nods to a couple of iconic Lancia models from the past, the Pu+Ra HPE Concept showcases what the Italian carmaker will bring to the table of European EVs in the coming decade, signaling the reincarnation of the once famous rally-bred nameplate.
First things first, the name. Pu+Ra means pure and radical, while the HPE moniker stands for High Performance Electric, but the same acronym was used back in the 1970s for the Lancia Beta to signify the High Performance Estate variant.
