A North Lanarkshire woman has turned trash into cash and won £250 thanks to an innovative partnership.
Sarah Wheeler is the latest winner of the partnership between environmental charity Keep Scotland Beautiful and behaviour change app LitterLotto.
The partnership, launched in November 2022, encourages more people to bin their litter and offers weekly prizes ranging from £50 to £500.
Sarah, from Newmains, has always been a litter picker but said she hasn’t noticed a difference in the amount of litter since the partnership began.
She said: “Our area is absolutely full of litter and fly tipping. There is a small group of us who really try to keep it tidy but we’re fighting a losing battle. I’m spreading the word about this initiative though so hopefully it will help.”
Sarah has been working hard to get others involved, from her close friends and family as well as mentioning it to her son’s nursery and clubs.
Furthermore, Sarah’s son, Joshua, has just been awarded a green Blue Peter badge due to litter picking efforts in their area.
Catherine Gee, Deputy Chief Executive at Keep Scotland Beautiful, said: “I’m delighted to see that Sarah has been rewarded for doing the right thing through our partnership with LitterLotto.
“This collaboration is all about encouraging people to help tackle the country’s litter emergency and it’s brilliant to see people across the country getting involved.
“I’m looking forward to seeing many more Scottish winners benefitting from helping to keep Scotland beautiful.”
Carly Di Crescienzo, Local Authority Campaigns Manager at LitterLotto, said: “It’s great to see our Scottish users benefiting from this regional jackpot.
“We hope that our partnership with Keep Scotland Beautiful will encourage others to get involved.
“Our users help keep their communities clean and green and with LitterLotto you can win cash while doing good.”
The LitterLotto app is available to download for free on the App Store and Android Store.
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