When iconic motorcycle brands develop new motorcycles for future generations, it can be all too easy to lose sight of heritage and become overwhelmed by modern-day technology. This is especially true for brands like Lambretta, which can be considered niche, and not exactly as ubiquitous as Vespa, its fellow Italian scooter stablemate.
To design the next generation of Lambretta scooters without losing sight of what makes a Lambretta a Lambretta is surely not an easy task, so much so that Lambretta has needed the input of some fresh minds for the project. That's right, Innocenti SA, the company that now owns the Lambretta brand, has commissioned the help of design students from the European Institute of Design in Milan, Italy. The project will serve as the thesis classes of 26 students looking to acquire their diplomas in 2023.
