
Lamborghini has flourished under Volkswagen Group's ownership, which took over the brand in 1998. After selling more than 10,000 cars annually for the first time in 2023, the last 12 months were even stronger for the Raging Bull. Demand surged by 6 percent to 10,687 vehicles. The brand doesn't break down sales results, but it's safe to say the Urus did the heavy lifting.