The owner of LadBible has created almost 100 jobs but slipped to a pre-tax loss during the first half of its financial year.
Manchester-headquartered LBG Media has posted a loss of £1.9m for the six months to June 30, 2022, compared to a profit of £5.6m during the same period in 2021.
Its revenue increased from £23m to £24.8m while the average number of people employed by the company increased to 473 from 380.
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The group's global audience grew from 253 million to 315 million while its content views rose from 26 billion to 35.8 billion.
LBG Media also confirmed it has started recruiting in New York ahead of launching in the city in early 2023.
A statement issued to the London Stock Exchange said: "In recent weeks, we have seen improving momentum in indirect revenues as we have responded to the demand for more short format videos on our partner platforms, positively impacting revenue per view.
"This trend is expected to continue throughout our seasonally stronger second half. Direct bookings are also showing good momentum, although advertisers are making decisions with shorter lead-times given current uncertainty around consumer demand into the winter months and we continue to monitor this closely.
"Management believes results for the full year will be broadly in line with market expectations, supported by activity around the Qatar World Cup as well as the usual seasonal peak.
"As previously guided, given the investments made in the first half and the end of year peak in advertising activity, profitability is expected to be heavily weighted towards the final quarter of the year."
Chief executive Solly Solomou said: "The group has seen solid performance in the first half of the year in what is a challenging macro environment.
"The growth we have achieved in our audience and views is a testament to the hard work of our teams and our ability to adapt creatively to changing market conditions.
"Our partner brands and platforms recognise our differentiated offering and significant engagement with hard to reach audiences and we remain leaders in our field.
"We continue to focus on our growth strategy, excited by the potential of the US market, and assess M&A opportunities that are complementary to our existing offering.
"We remain confident in the long-term prospects for the business and significant growth potential for the future."
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