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The Independent UK

Business

Holly Williams

LadBible owner’s profits plunge as social media algorithm changes hit web traffic

LADbible LBG Media

LadBible is among media outlets to have suffered a sharp drop-off in search traffic after Facebook changed its algorithm to deprioritise news links across its platform in recent years - (Local Library)

LBG Media, the digital publisher behind popular brands LadBible and Betches, has issued its second profit warning in less than two months.

The company attributes this to slumping search traffic, a trend increasingly linked to the broader shift towards artificial intelligence (AI).

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