Over the past few years it would be safe to say Nottingham's LadBaby have become a household name. The pair secured an historic fifth consecutive Christmas number one on Friday, December 23.
In six short years social media star Mark Hoyle and his wife Roxanne, known as LadBaby Mum, of West Bridgford, Nottinghamshire, have transitioned from a vlogging mum and dad to Beatles-toppling record-breakers. But where did it all start for the sausage roll-loving pair?
LadBaby gained prominence through a series of viral videos, where Mark and Roxanne would play pranks on one another. This included an instance in 2018, where Roxanne plastered her husband's Nissan Qashqai with pictures of her face for Valentine's Day.