Nottingham social media star LadBay has come up with the "sleeping in a heatwave" hack that has gone viral. But the trick he uses was originally designed for dogs.
We may currently have a little respite from the extreme heat but the Nottingham character, who has had a string of Christmas number ones, is ready for the next wave. Buying a £15 product from his local B&M store, LadBaby, real name Mark Hoyle, shared his tip.
The hack, which has been posted on social media channels including TikTok and Instagram, has now been reposted by B&M, reports the Mirror. The TikTok post received hundreds of thousands of links and a string of comments.