A handmade furniture company based in Beeston has experienced the 'Ladbaby effect' as their website crashed just eight minutes after the couple posted about a memory chair on social media. The chair created by Luxury Living was a Mother's Day gift from Mark Hoyle to his wife Roxanne and features baby grows from the couples children.
The chair was a collaboration between the local couple and Luxury Living and offers customers a way to commemorate their loved ones. The chairs can be upholstered using fabric from clothing such as baby grows, hoodies or even wedding dresses.
The company was created by co-founders Adam Payne and Ryan Beales from Clifton. Although the company was only established last year, they have experienced a huge increase in interest after the chair was featured in a video on Ladbaby's Facebook and Instagram.
