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The Guardian - US
The Guardian - US
Entertainment
Adrian Horton

Labubu toy movie with potential to anchor franchise in the works at Sony

A range of Labubus at a store.
A range of Labubus at a store. Photograph: Isabel Infantes/Reuters

Labubus could be headed to the big screen. Sony Pictures has acquired the screen rights to the plush toy sensation and is in early development of a feature film which, if successful, would anchor a new franchise.

The deal, first reported by the Hollywood Reporter, was signed this week between the Chinese toy makers and Sony Pictures, whose animation division is fresh off the global success of KPop Demon Hunters. No producer or film-maker is attached to the project yet, and it’s still unclear if the film would be live-action or animated.

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