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The Guardian - UK
The Guardian - UK
Politics
Rowena Mason Whitehall editor

Labour urged to revive Sure Start label to win back Reform voters

Former prime minister Gordon Brown and small children
The former prime minister Gordon Brown meeting children and staff during a visit to a Sure Start centre in 2009. Photograph: PA Images/Alamy

The government should greatly expand family centres under the Sure Start brand to help win back Reform voters in former Labour heartlands, a commission backed by Labour politicians has said.

Hilary Armstrong, the Labour peer and former cabinet minister, was among those pressing for a fuller reintroduction of family centres under the Sure Start label, saying it would help to rebuild trust in neighbourhoods damaged by austerity.

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