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The Guardian - UK
The Guardian - UK
Politics
Aubrey Allegretti Political correspondent

Labour needs ‘coherent narrative’ to win election, Starmer told

Keir Starmer delivering his keynote speech at the Labour conference in Liverpool in September.
Keir Starmer speaking at the Labour conference in Liverpool in September. Photograph: Adam Vaughan/EPA

Keir Starmer has been urged to get Labour on a general election footing with a “laser-sharp” focus on wooing voters with a small number of key pledges that demonstrate the party’s priorities rather than a sprawling plethora of policies.

With activists gearing up to take on Rishi Sunak’s Conservatives in 2024, a new head of Labour Together – a network of MPs, staffers, members and thinktanks – has been appointed, who believes the party should build a “coherent narrative”.

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