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The Conversation
The Conversation
Stephen Coleman, Emeritus Professor of Political Communication, University of Leeds

Even if the UK changes prime minister, voters now expect to hear the language of populism

Beyond the high drama surrounding the Makerfield by-election and the contest to be the UK prime minister lies a more fundamental battle. It is the struggle between the incremental pragmatism of mainstream politics and the magical thinking of populism.

The great catchword of recent UK politics has been “change”. Brexit, it was said, would change the country’s declining position in the world. Boris Johnson said after his landslide electoral victory in 2019 that he was going to take on “the problems that no government has had the guts to tackle before”.

Labour’s 2024 election manifesto, entitled “Change”, declared that a Starmer-led government would “stop the chaos, turn the page, and start to rebuild our country”.

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