Labour spent 30% more than Tories in 2024 general election, figures show

The last general election had the highest spending contest on record, with more than £94m spent by political parties. Photograph: Peter Nicholls/Getty Images

Labour significantly outspent the Conservatives at the last general election including more than £12m advertising on platforms including Facebook and Snapchat, figures show.

The last general election had the highest spending on record with more than £94m spent by political parties – about a quarter of which went on traditional direct mail to voters.