There’s an obvious way to destroy Nigel Farage’s political momentum. A poll by the research group Persuasion UK, testing various messages, found that by far the most effective line of attack is highlighting his complicity with corporate interests. The message that hit hardest was that Farage’s real loyalties lie with “the rich, the powerful, his mates in big business”, and his “party” (actually a business called Reform 2025 Ltd) “has taken over £2m from fossil fuel lobbyists, polluters, and climate change deniers … He’s not smashing the system. He and his rich friends basically are the system.”
But this is a string Labour cannot yank, as it would pull its own roof down. If there is a defining mark of Keir Starmer’s administration, it is immediate capitulation to powerful lobby groups, especially corporations and billionaires. This is what explains the otherwise inexplicable: its planning policy, tax policy, competition policy, deregulation policy, AI policy, food policy, its plans to reboot private partnerships in the NHS, its banning of Palestine Action.