Labour and the Conservatives have been accused of being out of step with public concern about the cost-of-living crisis, as polling suggested fewer than one in four people believed tackling it was a priority for the two parties.
Swing voters from key demographics – “Workington man” and “Stevenage woman”, the monikers that campaign strategists have given to groups they are targeting – appear sceptical about the parties’ proposals to ease cost pressures.
