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Fei Gao, Lecturer in Taxation, Discipline of Accounting, Governance & Regulation, The University of Sydney, University of Sydney

Labor’s news bargaining incentive looks a lot like a digital services tax. Will Trump notice?

Labor Australia Donald Trump United States Meta Facebook Google OECD

Tech giants could soon have a new multimillion-dollar motivator to negotiate deals with Australian media companies to pay for news, after details of Labor’s proposed news bargaining incentive were finally revealed this week.

On Thursday, Treasury released a new consultation paper on the mechanism, which was first announced late last year.

It is designed to pressure large digital platforms, including Meta (owner of Facebook and Instagram), Google and ByteDance (owner of TikTok) into paying Australian publishers for using their content.

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