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Politics
Adrian Beaumont, Election Analyst (Psephologist) at The Conversation; and Honorary Associate, School of Mathematics and Statistics, The University of Melbourne

Labor gains big lead in a Morgan poll, but drops back in YouGov

A national Morgan poll, conducted March 10–16 from a sample of 2,097, gave Labor a 54.5–45.5 lead by headline respondent preferences, a three-point gain for Labor since the March 3–9 Morgan poll. This is Labor’s largest lead in a Morgan poll since August 2023.

Primary votes were 34% Coalition (down three), 32.5% Labor (up 2.5), 13.5% Greens (steady), 5% One Nation (steady), 10.5% independents (steady) and 4.5% others (up 0.5). By 2022 election flows, Labor led by 54.5–45.5, a 2.5-point gain for Labor.

By 50.5–35, respondents thought the country was going in the wrong direction (51.5–33 previously). However, Morgan’s consumer confidence index slid 3.1 points to 83.8, its lowest this year.

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