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Elizabeth Kealy-Morris, Senior Lecturer and Researcher in Dress and Belonging, Manchester Fashion Institute, Manchester Metropolitan University

La Maison captures the drama, intrigue and intense rivalry of the luxury fashion world

With the release of dramas Cristóbal Balenciaga, The New Look and Becoming Karl Lagerfeld, the fashion drama miniseries has become a staple for streaming television in 2024.

The latest offering, French-language drama La Maison on Apple TV+, captures the essence of the drama and intrigue surrounding Maison Ledu, a fictional luxury haute couture house controlled by the Ledu family.

The dynamics between key characters are well outlined, and explore universal themes such as love, power, ambition and betrayal, as well as a longing for connection, acceptance and identity. In this way La Maison has little to do with apparel and clothing in their materiality: the camera does not linger over sketches or runway collections. The series, instead, engages with fashion on a more abstract level, highlighting how it intersects with broader human concerns.

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