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The Guardian - US
The Guardian - US
World
Andrew Gumbel in Los Angeles

‘LA is not film friendly’: how Hollywood’s woes became a political cudgel in mayoral race

Crew members and actors in bathing suits on a beach
Shay Mitchell is seen on the set of Baywatch on 1 May 2026 in Los Angeles, California. Photograph: PG/Bauer-Griffin/GC Images

The fight for the future of Los Angeles, America’s second-largest city, usually plays out in the grand art deco offices and committee rooms of city hall. But in an election year full of surprises, the most consequential battle may in fact have begun on a beach.

And not just any beach: we’re talking about the fantasy sandbox inhabited by buff gym rats and sun-kissed bikini babes on Baywatch and its multiple spin-offs. In February, Los Angeles welcomed the latest incarnation of the hit TV show back to southern California after a long hiatus, including detours to Hawaii and Georgia. City officials heralded its return as a sign of better times for local film and television production following years of decline and tens of thousands of job losses in the heart of Hollywood.

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