L’Oréal is establishing itself as a pioneer in sustainable fragrance, using a new, more eco-conscious way to produce its luxurious perfumes and colognes. A slower extraction process is not only more sustainable, but it also creates authentic fragrances that harness the scents of the natural world.
With sustainability at the forefront of the consumer's consciousness, transparency over how products are crafted has become key for brands. L’Oréal is setting the bar high with its new, slower method of extracting fragrance, developed with Green Sciences thinking.
