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The Guardian - UK
The Guardian - UK
Politics
Amelia Gentleman and Saranka Maheswaran

L’Oréal hires OnlyFans star to market makeup popular with teenagers

Ari Kytsya in Urban Decay  TikTok advert with a strap  saying 'everyone looks the same'.
Ari Kytsya in Urban Decay TikTok advert. Photograph: urbandecaycosmetics /TikTok

Global cosmetics giant L’Oréal has recruited a model famous for filming pornographic content on the OnlyFans adult website to promote a makeup brand popular with teenagers.

Ari Kytsya, a US-based adult performer, has been hired as a new brand ambassador for Urban Decay, a line of makeup sold in Boots and in other high street stores globally.

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