Amongst all brand regulars and product updates, it's invigorating to see that there's still room for firsts within the huge tech show. If you're not sure what I'm talking about, it was announced earlier this year that Nicolas Hieronimus, CEO at L’Oréal Groupe, will be delivering the first-ever keynote from a beauty company at CES 2024. Not only is this is a key moment for the brand, but also the wider beauty industry, and highlights L’Oréal as a pioneer in the beauty tech space.
In a bid to use technology to solve consumer needs, L’Oréal is also taking the opportunity to unveil the Airlight Pro, a breakthrough professional-grade hair dryer. Developed in partnership with Zuvi, the AirLight Pro uses a combination of infrared-light technology and wind to care for the hair, whilst also drying faster thanks to optimised heat flow. It's also able to style multiple hair types, and uses up to 31% less energy consumption than some of the best hair dryers on the market.
