L’Oréal’s Urban Decay makeup brand is at the center of an online storm after unveiling 24-year-old social media influencer and adult performer Ari Kytsya as the face of its latest advertising campaign.
Urban Decay leaned into Ari’s adult profession in its campaign, using suggestive taglines and playful innuendo.
Some netizens celebrated the choice as bold and inclusive, though critics accused the brand of glamorizing explicit work to sell makeup.
