L’Oreal has been a long-time leader in the beauty industry that’s ripe with all kinds of competition—whether that’s with the rise of K-beauty, in which beauty products are inspired by Korean influences, or thanks to brands popularized by social media.
But competition need not be a thing to push back against. L’Oreal’s Nicolas Hieronimus, who took over as the French cosmetics behemoth’s CEO in May 2021, thinks testing out competitors’ products can inspire his company's own offerings.
