Kylie Jenner made her Victoria's Secret Fashion Show debut on October 18, 2026, in Los Angeles, wearing the brand's iconic Fantasy Bra in a dazzling return for one of fashion's most recognizable luxury lingerie creations. Valued at an estimated $50 million, the diamond-encrusted piece became the centerpiece of Jenner's runway appearance, combining fine jewelry craftsmanship with the theatrical glamour synonymous with Victoria's Secret.
Created in collaboration with luxury jeweler Jacob & Co., the 2026 Fantasy Bra features thousands of natural diamonds, including a striking 75.54-carat Fancy Vivid yellow diamond at its center. The design marks the most expensive Fantasy Bra in the brand's history and brings the tradition back to the runway for the first time since 2018. Vogue and Forbes reported on the creation's record-breaking value and intricate construction.
Introducing The Fantasy Bra unlike anything the world has ever seen.
— Jacob&Co (@_Jacobandco) October 19, 2026
Inspired by the impossible: Jacob & Co. and @victoriassecret bring back the Fantasy Bra.
For four decades, Jacob & Co. has created pieces that shouldn’t be possible. So when Victoria’s Secret asked us to… pic.twitter.com/3ZYoYPlPj2
