Less than a month after Khy's sixth drop, Kylie Jenner is back with another collection that makes summer dressing as easy as can be. The poplin-themed drop focuses on the carefree spirit of the season marked by playful yet sophisticated silhouettes, from dainty tops and skirts to figure-flattering dresses and pants.
In line with Jenner's reputation for great marketing, the brand's social media displayed creative campaign images and videos to coincide with the drop. In one post, the young mogul is seen walking through an open field in a halter minidress from the collection while putting other pieces on a clothesline that taps into nostalgic aesthetics like cottagecore and coquette. Another shot depicts a more ethereal Jenner adorned in a sporty-chic zip-up top and the viral bubble skirt.
