Providing a further fillip to online marketing of products made by Kudumbashree microenterprises, the poverty eradication mission’s city livelihood centres (CLCs) under the National Urban Livelihoods Mission (NULM) have tied up with the e-commerce platform Flipkart.
Three Kudumbashree CLCs, in Kalpetta, Thrissur and Kottayam, have tied up with Flipkart, while the one in Kochi will do so soon for leveraging the power of digital marketing to boost the business of women entrepreneurs under the mission.