Think back, if you can, to early January. Back then, times were extremely uncertain for KTM, and no one quite knew what would come of the mega Austrian brand's struggles. Opinions are naturally wide and varied among any group of people, but generally speaking, no one wants to see an OEM go down. But we'd be lying if we said we weren't worried; plenty of people were.
But it was in January when details of three possible investors to help bail KTM out of its massive 2.9 billion Euro financial hole (estimated) first arose. One was a Chinese private equity firm, while the other two were names that KTM fans likely already know as they've been deeply involved in KTM for several years. Both CFMoto and Bajaj were reportedly in talks to invest significant sums of money in keeping KTM and its parent company, Pierer Mobility AG, from the brink of disaster.
Fast-forward to April, when Bajaj Auto International Holdings invested €50 million into Pierer Bajaj AG (PBAG). As Indian business channel CNBCTV-18 describes it, "The investment consists of 500 bonds, each valued at €100,000. The bonds grant holders the right to convert them into PBAG shares between June 1, 2025, and February 29, 2028. If not converted, the bonds will be redeemed at their principal value on March 31, 2028."
