Here in 2023, it’s easy to look back on the past few years and note how eventful they've been. Take, for example, the evolution of Pierer Mobility Group head Stefan Pierer’s stance on electric bikes. Back in late 2020, we had our first glimpse at renders of a Husqvarna e-Pilen and e-01 electric scooter. At the time, the firm expected to roll out the scooter in 2021, with the commuter electric motorcycle to come later in 2022.
With hindsight, we of course know that neither of those electric models have been released yet. Although sales across the motorcycle category largely soared—Pierer Mobility’s among them—for a while, supply chain issues were nothing to sneeze at. While we don’t know what conversations went on behind closed doors, it’s not difficult to surmise that Pierer evidently decided against trying to break into a whole new segment just then.
