
On March 28, 2023, Pierer Mobility officially celebrated the grand opening of its new North American headquarters, located in Murrieta, California. The facilities are the new continental home base for all Pierer brands, from motorcycles to bicycles and beyond. That includes KTM, Husqvarna, GasGas, and MV Agusta motorcycles, as well as Husqvarna, GasGas, and Felt bicycles, and of course WP suspension.
It’s a major step forward for Pierer and KTM North America, representing a $53 million investment in the future of all eight motorcycle, bicycle, and suspension component brands that currently nestle under the Pierer Mobility umbrella. Not to put too fine a point on it, but it also represents the single largest investment in Pierer Mobility’s entire history—a serious statement indeed.