Kerala Startup Mission (KSUM) CEO Anoop Ambika on Tuesday stressed the need for Kerala-based start-up companies to tap the potential of the African market through better collaboration.
Inaugurating the ‘Scale to West Africa’ conclave at the Technopark here, he said Africa was a mature market and a lot of social changes and innovations were happening there. “The good work that our start-ups do actually becomes the most powerful marketing message of the State. Besides, the clients become ambassadors of the vibrant start-up and knowledge ecosystem of Kerala,” he said.
Mr.Anoop also launched the enhanced digital platform of the Liberian Board for Nursing and Midwifery. Around 15 start-ups presented their products and services before the Liberian delegation, seeking possibilities of collaboration in various domains.