KSI has defended his insanely popular soft drink which has left shoppers queuing outside stores in the early hours of the morning.
The YouTube star appeared on The One Show with Dragon's Den star Deborah Meaden to promote his new song Voices which launched last night. However, business mogul Deborah took the opportunity to ask him about his Prime drink, which has become increasingly hard to get hold of in UK stores due to the major demand.
The drink proved so popular at one point that people were reselling the £2 product for £10,000 on eBay.