It's safe to say that Prime Hydration has set the world alight. YouTube celebrities KSI and Logan Paul's energy drink have gone viral as kids, who make up a large portion of their respective fanbases, are desperate to buy it. With fanfare through the roof, but supply of the product only going to Asda in the UK, the supermarket is having to limit sales to keep up with demand.
Its introduction to the market, and its appeal to younger purchasers, has begged the question, will they be able to make the purchase?
Most retailers ID-check buyers of energy drinks if they are under the age of 16, as high caffeine levels are deemed dangerous for youngsters. With Prime shooting into the stratosphere, here are the answers to some common questions asked by parents about children buying an energy drink.
