The railway authorities in Mysuru will promote sandalwood-based products at the city railway station as part of “One Station One Product” initiative that was announced by the Centre.
The objective is to assist local artisans, products and industries and the initiative aims to promote local products by making each railway station a promotional and sales hub for a particular product that will be unique in the area.
In Mysuru, the stall has been provided to the Karnataka Soaps and Detergent Limited, an enterprise of the Government of Karnataka, f from April 8 to 22 and it can promote and sell its products on the railway station premises and on the platform.
The authorities said apart from soaps and sandalwood oil, KSDL produces detergents, fragrances, talcum powder, hand washes, face washes, coconut oil and agarbathis as well.
Rahul Agarwal, Divisional Railway Manager, Mysuru Division, said that since Mysuru station has a footfall of an average of 35,000 passengers on weekdays and upto 40,000 during weekends, the initiative is a great opportunity to promote and sell unique products,
More stations in the division shall be identified to implement the concept in the coming days.
Budati Srinivasulu, Additional Divisional Railway Manager, Manjunath Kanamadi, Senior Divisional Commercial Manager, and other senior officials of the division were present during the inauguration of the temporary stall.
