Get all your news in one place.
100's of premium titles.
One app.
Start reading
International Business Times UK
International Business Times UK
Vinay Patel

Kroger's Rival Takes A Staggering $25M Loss To Sell Over 200 Grocery Items At Lowest Possible Price

Giant Eagle is investing $25 million to significantly reduce prices on over 200 products. The retailer aims to offer customers long-term value in the fresh food department. (Credit: Pexels)

Giant Eagle, a major competitor to Kroger, has slashed prices on over 200 grocery items as part of a $25 million initiative to offer the lowest possible prices. Starting September 30, the grocery chain has reduced prices by at least 20%, with some items seeing cuts of up to $2.

The price reductions, which include staple items like Giant Eagle brand products, aim to provide long-term value for essentials that families prioritize. According to Grocery Dive, some specific examples include a 25-cent reduction in the price of Naval Oranges, a 50-cent reduction in seedless cucumbers, and a $2 reduction in broccoli.

Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.